Pivot From Field Management to Construction Workflow Automation
The team interviewed many construction companies to uncover the most significant pain points in the industry. First, the entrepreneurs decided to work on a field management app focused on time tracking and pursued that strategy for a while. But the more they talked to different people, the more they doubted the initial idea and uncovered the real opportunity in the industry.
“It was almost like we knew we were wrong with our initial idea, but we didn’t want to face it. So we delayed the process, but time is money, and every day of delay we were losing it. The sooner you can take a real hard look at what the market is telling you, the better. And if the signs aren’t good, it is still fine because there’s no such thing as failure. All you’re going to do is learn, adjust, and keep iterating until you hit the mark and find what people actually want.”
The continuing talks with industry professionals helped the team to form a new product idea: to build a construction workflow automation platform. “We wanted to automate all the stuff construction companies hate doing so that the businesses could focus on what matters most — the actual physical construction work.”
The team planned to sell its solutions to construction contractors whose primary goal is ensuring their projects are on track. By combining those two concepts, they found a fun way to name their company: OnTraccr Technologies.
OnTraccr is on a mission to automate how construction is managed, providing next-generation workflow software to help construction contractors automate the tedious & time-consuming operational workflows.