“The idea of running my own business was not always a part of the plan. It kind of grew over time”, says Zagloul.
After finishing school and working for Blenz Coffee as a junior accountant for a while, Zagloul was hired by his acquaintance Karm Sumal, who is also the CEO and co-founder of Daily Hive. He spent a few years working for the publication building financial structures, policies, budgeting, and overall growth strategy for the company.
It was during his time at Daily Hive, he saw the entrepreneurial spirit around him which motivated him to break away from the mentality of being just an accountant and think about entrepreneurship. “Working at Daily Hive, I was learning so many things. Growing my accounting skill-set, understanding the digital ad space, marketing, sales, and the whole rounded aspect of working in a startup. Because when you work in a startup, you tend to be a part of every conversation, whether it’s in your department or not.”
It was also during that time that his colleagues saw his interest in exploring coffee shops and suggested that he start an Instagram profile dedicated to his coffee exploits. He gave in to the idea, but at the same time, he knew that his account had to be something different.
“Every male influencer at that time was essentially a model, like six-pack abs, shirtless all the time. I needed to do something different. So what I thought was, I’m an accountant, why not be a stereotypical boring accountant reviewing coffee! That’s where the deadpan face and the super analytical captions came in.”
It was soon after he launched @alfreddrinkingcoffee, the account started gaining momentum. Currently, with over 11,000 followers, Alfred continues to review coffee in his unique way, while collaborating with brands locally and across the globe.