TRACTION WEBINAR | Scaling Your Back-to-Market Strategies + The Sales Method

Sales and Marketing organizations using old Go-To-Market (G2M) strategies are having a sobering realization that what worked previously won’t work now.

This new age of selling has brought in new norms, new processes, and new expectations from the customer. So the way we establish leads, talk to our customers, and the way we utilize tech needs to adapt.

On July 2, join Jake Dunlap (CEO, Skaled) and Whitney Sales (Managing Partner, Acceleprise Ventures and creator, The Sales Method) for an interactive conversation on founder-led sales, what’s working in sales and marketing in the post-COVID era, and tactical advice to adapt your go-to-market playbook.

Specifically, you will learn:

– What’s changed, and why old strategies aren’t applicable
– The top Back-to-Market growth tactics you should be doing now
– How to reposition your messaging to solve the buyer’s CURRENT problem
– How to structure a qualifying conversation to build trust and credibility in an unproven market
– How to leverage LinkedIn in your outreach strategy
– How to show expertise at every stage of the sales process to maximize results without sacrificing incurred expenses

Though this talk is focused on workshopping your sales process, please feel free to bring any and all questions you have about pricing, hiring, training, comp, and any other sales-related questions you may have.

The session will be moderated by Jeff Christie, CRO at Boast.AI.


Jul 02 2020


11:00 AM - 12:00 PM

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