Discovery Foundation Growth Essentials Program: How to Build a Sales Culture


Entrepreneurial CEOs.


This workshop will help CEOs kick-start the cultural change by reviewing the fundamental building blocks necessary to build a sales culture.

It will also provide some simple, progressive tactics and action items to start the education and communication process for your current team as well as ensuring your talent acquisition strategies embed sales culture in their hiring and onboarding practices.


8:00am | Registration and Networking

8:30am | Workshop begins

12:30pm | Wrap-up


This workshop is facilitated by Steve Traplin.

One of Canada’s leading businessman, Steve Traplin had a very basic but fundamental expectation for every executive, manager and staff in his many companies. No matter what department they worked in, their position or reporting level, when directly asked by him, “what have you done today to help us sell more?”, he expected an answer. It wasn’t an intimidation tactic nor was it perceived negatively by employees, they welcomed it and they expected it. It was his way of personally connecting with his most valuable assets, his employees, and ensuring they all knew what the life force of their company was, to sell their products and services to the customer, and that everyone had a role in achieving that goal. Simple, brilliant, effective, and a total show of leadership with respect to sales culture. His companies have generated billions of dollars in value. Sam Walton famously quoted “There is only one boss, the customer, and he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”


Oct 15 2019


08:00 AM - 12:30 PM

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