HOW TO GET EARLY USERS INSTANTLY WITH LIMITED TIME AND MONEY
Note: This post was originally posted on Medium by our Chief Strategy Officer, Alex Chuang, on September 8th, 2015.
At Launch Academy, we’ve helped accelerate the growth of more than 350 startups. One of the biggest questions I get is “how do I get early users FAST?”. There are plenty of blogs out there that talk about paid advertising, social media, offline distribution, content marketing, SEO, SEM, e-mail marketing and so on. But I will be focusing on actionable items you can do to get your first 1,000 users in a weekend’s time and with less than $500 of investment. Getting a solid first group of users will help steer your product towards a problem/solution fit.
Before executing the following tactics, you need to have:
- A compelling product that solves a problem
- An existing network of friends and colleagues who will help you (~50 people)
- A hustler’s attitude and an open mind for feedback
TACTIC 1: LEVERAGE DISTRIBUTION FIREHOSES
Distribution firehoses are platforms where you can submit your product and it will be exposed to thousands of early adopters who are eager to try new products. The most famous one is Product Hunt, which boosted many product launches. Layers, for example, got 43,000 unique visits by being number one on Product Hunt.