After wading through the corporate life for a few years, working for companies such as Yellow Pages, Absolute Software and Major Tom, Amy found her niche freelancing as a marketing content strategist for startups and tech companies in North America. Amy is currently working as a senior editor and podcast manager at Hacker Noon, an international community of over 3 million monthly readers and 15 thousand contributing writers, publishing their own articles on various topics related to technology.
Although Amy enjoyed the refreshing startup culture and the delightful job perks, it was difficult to blend in. She has made it a priority to lead the charge for women in the infamously male-dominated tech industry. “It’s difficult as a female to be in the tech industry sometimes, because you really need to make sure that your voice is being heard, and that you are loud enough to have a seat at the table.”
“The tech industry is very heavily male dominated. I think that traditionally in a tech sales environment, everyone is very macho, everyone’s very male, like it’s a vibe”, says Amy. “I really advocate for women to join the tech industry and encourage more women to join STEM (Science, Technology, Engineering, and Mathematics), so we have more varying opinions and diversity within the tech industry.
According to the BC Tech Association, women make up only 18 percent of the tech workforce in British Columbia. Although women’s representation has been increasing steadily over the years, there is still a long way to go before achieving gender parity in the tech industry. Launch’s Maple Program, which is designed to get qualified international tech companies and founders move their business to Canada, revealed that out of a total of 82 international companies that successfully completed the program between 2017-2020, 27 percent of them were represented by female founders.
Amy believes every organization can start asking some basic questions to support workplace diversity:
- What are our hiring practices? Does it support diversity?
- Do we have unconscious bias in our organization?
- How do our employees actually feel about diversity in the organization?
“Everybody has the power to make a change, no matter what your title is”, says Amy while encouraging everyone to voice their concerns within the organization to push for change.