Before venturing into entrepreneurship, Cartwright worked for The Global Fund to fight HIV, TB and Malaria in Geneva, which invested in low and middle-income countries. Although it was a comfortable place to work, it was also an eye-opening work experience. As part of her work, she saw an exceptional amount of poverty with people who lived completely different lives than most people she knew back home in Canada
The entrepreneur in her thought that even though starting a company came with its own risks, she was not risking her personal safety, psychological well being or ability to feed herself. The nature of her work in international development made her realise that there are greater challenges in life. “That perspective, I think, gave me a lot of freedom in it feeling much less risky than it might otherwise feel”, says Cartwright.
Cartwright’s journey was full of challenges. Being rejected by investors, negative responses, lack of support and so on. “I went from traveling business class, meeting heads of states one year to the next year, literally being in a T-shirt with the Payso logo on it, handing out cards in UBC and being continuously rejected by 18-year-olds”, says Cartwright. “It’s a big hit to your ego.”
She emphasizes the importance of surrounding yourself with people who will pull you forward during your difficult times, whether it is family, friends, business partners or genuine well-wishers. “It’s always who’s around you, and who supports you, and how much belief and faith do you have in each other.
Cartwright advises young entrepreneurs interested in Artificial Intelligence to keep learning, whether it is reviewing The Montreal Declaration for a Responsible Development of Artificial Intelligence or reading a book on AI. Her favourite book is called Prediction Machines: The Simple Economics of Artificial Intelligence which she believes is a perfect AI 101.