Long-time Launch alumni, Tom Fitzgerald believes that Vancouver has an awesome coffee scene, but there is always room to make it truly world-class. The coffee blogger’s spin-off company is Siply, a mobile app that curates the best coffee shops in Vancouver. On Siply, you can find some of the best specialty, local, artisanal, and craft coffee shops in your local area and try out their drinks at a discounted rate!
Fitzgerald’s journey as a startup founder in the food-and-beverage tech space stemmed from the idea of identifying some of the best coffee available in the city, driven by his passion to help smaller, local coffee shops scale.
Through various interactions with coffee shop owners, Fitzgerald found out 3 of the biggest problems that they were facing:
- Recruitment & Staff Retention
While he couldn’t do much about the recruitment issue (although he tried to create a job board and failed), considering his tech background he thought he could help out with sales and marketing. That is how the Siply app came to fruition. “It was about creating a nice community and curating the best shops on the app, so that you never end up wandering into a bad one. And I give the users of the app a discount on coffee when they go to one of the listed shops,” says Fitzgerald.