Traction Webinar: Asana’s Playbook for 10X Products

Asana is the top work management platform, helping 75,000+ customers including Google, Sony Music, NASA, Spotify, and Slack alongside millions of users make their day to day tasks more productive.

In this session, Alex Hood, Head of Product at Asana, will share the winning playbook for innovating more quickly and delivering products that delight customers. Specifically, Alex will cover:

– How to use Benefit, Ease, and Positive Emotion to drive adoption and delight your customers
– Asana’s double-diamond product framework to rapidly iterate solutions for customer problems
– Unlocking speed by leveraging customer focus, adopting the newest suite of tools, and protecting flow
– Maximizing collaboration between PMs and leadership to produce better outcomes for customers
– How to conduct great product reviews

The session is moderated by John Koetsier, Journalist at Forbes.



Aug 20 2020


11:00 AM - 12:00 PM
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